We believe Novartis is well prepared for a world with a growing, aging population and continuously evolving healthcare needs. We have a clear mission, focused strategy and strong culture, all of which we expect will support the creation of value over the long term for our company, our shareholders and society.
To be the world’s most respected and successful healthcare company.
To deliver better outcomes for patients through science-based innovation. We aim to lead in growing areas of healthcare.
1. Better patient outcomes
Our customers demand products that yield clear health benefits in everyday use, not just in the controlled setting of clinical trials. We focus our resources on developing medicines and devices that can produce positive real-world outcomes for patients and healthcare providers.
The benefits can range from improving the cost-effectiveness of high-quality care to prolonging lives. We also are developing services and technologies to augment the benefits of our core products, such as diagnostic tools, smartphone applications to monitor patient health, and programs to help people lead healthier lifestyles.
2. Science-based innovation
We believe innovation that produces breakthrough medicines and devices will be more important than ever in the healthcare industry in the coming years. We maintain substantial investment in research and development aimed at areas of unmet medical need. Our product pipeline is fed by a distinctive research and clinical approach that focuses on scientific advances before market potential. It is augmented by collaborations with academic researchers and other companies.
3. Lead in growing areas of healthcare
We aim to develop innovative products in growing areas of healthcare. We focus on patented medicines, generic medicines and eye care – segments where we have the innovation power and global scale necessary to compete effectively. At the same time, we are expanding our presence in the emerging markets of Asia, Africa and Latin America, where there is fast-growing demand for access to high-quality medicines and healthcare.